2011 was a busy year, so I wasn’t able to keep up to speed with all of the Ted Talks as they were released. Today I decided to look back at the most watched TED Talks uploaded in 2011, as a quick way to catch up on the best. Although I know the most popular doesn’t always mean the best quality, it felt like a good enough proxy for me!
Here’s the list I found, if you’d like to catch up on some great talks too:
10. Kevin Slavin: How algorithms shape our world (230k)
9. Ron Gutman: The hidden power of smiling (243k)
8. Terry Moore: How to tie your shoes (284k)
7. Salman Khan: Let’s use video to reinvent education (293k)
6. Sebastian Thrun: Google’s driverless car (297k)
5. Alexander Tsiaras: Conception to birth — visualized (334k)
4.Marco Tempest: The magic of truth and lies (and iPods)
3. Eli Pariser: Beware online “filter bubbles” (508k)
2. Sarah Kay: If I should have a daughter … (557k)
The IBM Social Media channel on YouTube has been posted several videos to promote aSmarterPlanet.com, all with the common theme of using data, computing and analytics to make our world run smarter. It’s nerd-tastic!
Once you look past the unnecessary (and unfunny) humour that they include in these videos, this really is a nice little series. They’re well made and very educational videos.
Here are the videos they’ve uploaded so far, I’d definitely recommend checking them out:
I’m a big fan of the VlogBrothers, two brothers who make daily youtube videos addressed to each other (but also to a wider audience). In today’s video one of the brothers, Hank, attempts to give the other brother – and the rest of the viewers – a quick overview of “Ecosystem Services“. To quote Hank directly:
“Ecology is a fascinating and complicated science. But if you mix it with the fascinating and complicated science of economics, you end up giving value to the things our world does for us.
Those things, in ecological lingo, are “ecosystem services” and you can actually put price tags on them.”
It’s an interesting video and a great introduction to an area of economics that I had never really considered before:
Youtube annotations allow video creators to add clickable links to certain parts of their videos. This was originally designed to create simple transitions from one video to another, but as with all technologies the best results have come from putting it to previously unimagined uses.
Here are four of the best examples of how it’s done, and one cautionary tale.
To promote the new season of the TV Show Dexter, the US network Showtime created a mini-game called ‘Where’s Dexter’ – a video version of ‘Where’s Wally’. The game has several levels, with the prize being a viewing of the trailer for the season.
And just to balance things out, here’s a video I consider to be a bad use of video annotations. Links that let you control the camera angles of the video. There’s nothing wrong with it in principle, it just seems as if they made use of the technology simply because they could, not because it would lead to great content.
I found this video today (via MJ). It’s one of the nicest short films I’ve seen in a long time, and is well worth the 12mins of your time. (click if you can’t view the video below).
One of my first thoughts for the video was “this should be an ad for Twitter”. Is it wrong that my first thought about such a lovely short film was business related? Probably. But I still think it was an important one.
In the marketing world, as the transition is being made from TV ads to online videos, the trend has been to make snappier, shorter, “more viral” videos. While this has worked well in many instances, I don’t think it’s the only way that online video can be best used.
If you have a product as good as Twitter, something that is unique and enriches peoples lives, then I see no reason why you couldn’t use an artistic short film similar to the one above to convey the value your service can bring to people.
There’s a lot of talented filmmakers and film school students out there thirsty for projects to work on (and for budgets!) and it would probably work out much cheaper than a TV campaign. It’s just a thought.
I’ve given up on the weekly “Pete’s Picks” post of links. There’s many other people that do it faster and better than me (Alexia, Damien, Joe, Stephen and others), so I’m only be creating a latent echo! What I’ve decided to share instead are examples of thoughts I really like. Innovative and novel ways of looking at something, or new ways of addressing old problems. “Thinking outside the box” for want of a better term. Because these will be long posts in general, I will try not be too frequent.