One of my first thoughts for the video was “this should be an ad for Twitter”. Is it wrong that my first thought about such a lovely short film was business related? Probably. But I still think it was an important one.
In the marketing world, as the transition is being made from TV ads to online videos, the trend has been to make snappier, shorter, “more viral” videos. While this has worked well in many instances, I don’t think it’s the only way that online video can be best used.
If you have a product as good as Twitter, something that is unique and enriches peoples lives, then I see no reason why you couldn’t use an artistic short film similar to the one above to convey the value your service can bring to people.
There’s a lot of talented filmmakers and film school students out there thirsty for projects to work on (and for budgets!) and it would probably work out much cheaper than a TV campaign. It’s just a thought.