Video Killed The News Story

January 13, 2010 in Essays, Marketing, Technology & Science

Here’s some recent headlines from a few technology and marketing websites. Both are about different stories, but the headlines all effectively say the same thing.

Online video more popular than blogging and social networking

Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?

A lot of stories like this pop up around the web and although they can be quite interesting to read, the underlying trend is nothing new. An offline equivalent might have a headline like:

Watching a documentary is quicker and easier than reading a book



In this hyper-connected world we’re all starting to realise the power of interactivity (or it’s evilness), but let’s not underestimate the power of the lazy person inside all of us that just wants to sit back, relax and passively consume.

This Just in: Watching stuff is easier than reading stuff! A couch potato is lazier than a book worm!

Leave a comment…. if you could be bothered typing 😛

Economics and Ecology

January 12, 2010 in Economics, Essays, Videos

I’m a big fan of the VlogBrothers, two brothers who make daily youtube videos addressed to each other (but also to a wider audience). In today’s video one of the brothers, Hank, attempts to give the other brother – and the rest of the viewers – a quick overview of “Ecosystem Services“. To quote Hank directly:

“Ecology is a fascinating and complicated science. But if you mix it with the fascinating and complicated science of economics, you end up giving value to the things our world does for us.

Those things, in ecological lingo, are “ecosystem services” and you can actually put price tags on them.”

It’s an interesting video and a great introduction to an area of economics that I had never really considered before:

Some iPhone Stats

January 11, 2010 in Essays, Technology & Science

I just got this in info in an email from O2 (I’m a registered iPhone developer), some interesting numbers:

Edit/Update: It seems that they just sent me a summary of Mulley Communication’s iPhone survey results…. from 2008!

  • 72% of users would recommend an iPhone to friends/family
  • 86% of users said their next phone will be an iPhone
  • Social Networking apps are the most popular
  • Circa 25 apps is the average per user
  • €17 is the average spend on apps per user in the last 6 months
  • Of the 34% of users who purchase music on the iPhone, 72% say their impulse buying of music has increased
  • 43% of users check their email hourly or more
  • Circa 60% of users are between 25-44yrs
  • iPhone users uses over 10 times more data than a non-iPhone user