Here’s some recent headlines from a few technology and marketing websites. Both are about different stories, but the headlines all effectively say the same thing.
Online video more popular than blogging and social networking
Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?
A lot of stories like this pop up around the web and although they can be quite interesting to read, the underlying trend is nothing new. An offline equivalent might have a headline like:
Watching a documentary is quicker and easier than reading a book
In this hyper-connected world we’re all starting to realise the power of interactivity (or it’s evilness), but let’s not underestimate the power of the lazy person inside all of us that just wants to sit back, relax and passively consume.
This Just in: Watching stuff is easier than reading stuff! A couch potato is lazier than a book worm!
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