Amp Communications is my new business. I’ve been working with a handful of Irish musicians for the last year or so helping them navigate the world of online and get their music heard. It’s been going so well that I decided to make it my full time job.
The business models of the recording industry have been shattered by the internet, but I firmly believe that the opportunities it provides for the future far outweigh the negatives. Tools like YouTube, Facebook and Twitter will be at the heart of many new business models that hope to replace the old. It’s imperative that musicians and labels learn to make the most of all that “social media” has to offer.
With Amp I hope to be at the heart of this next step in the industry (in Ireland at least) and to help the many creative talents in this country earn the living they deserve.