The IBM Social Media channel on YouTube has been posted several videos to promote aSmarterPlanet.com, all with the common theme of using data, computing and analytics to make our world run smarter. It’s nerd-tastic!
Once you look past the unnecessary (and unfunny) humour that they include in these videos, this really is a nice little series. They’re well made and very educational videos.
Here are the videos they’ve uploaded so far, I’d definitely recommend checking them out:
I’m a big fan of the VlogBrothers, two brothers who make daily youtube videos addressed to each other (but also to a wider audience). In today’s video one of the brothers, Hank, attempts to give the other brother – and the rest of the viewers – a quick overview of “Ecosystem Services“. To quote Hank directly:
“Ecology is a fascinating and complicated science. But if you mix it with the fascinating and complicated science of economics, you end up giving value to the things our world does for us.
Those things, in ecological lingo, are “ecosystem services” and you can actually put price tags on them.”
It’s an interesting video and a great introduction to an area of economics that I had never really considered before:
I found this video today (via MJ). It’s one of the nicest short films I’ve seen in a long time, and is well worth the 12mins of your time. (click if you can’t view the video below).
One of my first thoughts for the video was “this should be an ad for Twitter”. Is it wrong that my first thought about such a lovely short film was business related? Probably. But I still think it was an important one.
In the marketing world, as the transition is being made from TV ads to online videos, the trend has been to make snappier, shorter, “more viral” videos. While this has worked well in many instances, I don’t think it’s the only way that online video can be best used.
If you have a product as good as Twitter, something that is unique and enriches peoples lives, then I see no reason why you couldn’t use an artistic short film similar to the one above to convey the value your service can bring to people.
There’s a lot of talented filmmakers and film school students out there thirsty for projects to work on (and for budgets!) and it would probably work out much cheaper than a TV campaign. It’s just a thought.
