Tag Archives: Marketing

Growth, Reproduction, Generations and The Recession

Growth, Reproduction, Generations and The Recession

I was going to call this post “How Darwin could help us out of this recession” in honour of his 200th Birthday today. Apologies in advance for the length, but I hope it’s worth it. The last book I finished reading was Richard Dawkins‘ The Extended Phenotype. It was fantastic. Although it has given my [...]

Continue Reading

Finger on the Pulse

I just watched another one of Niall’s great videos in which he shares a great tip on how to increase sales on Twitter. I want to expand on his tip with a few handy pointers on how I use Twitter search to do business and find and interact with customers. In his video, Niall uses [...]

Continue Reading

Wants, Needs and the Spectrum of Desire

I enjoy reading Seth Godin’s blog. He often has really clever insights and ideas about marketing and business, and his books are very good too. Recently he wrote a post entitled Hungry. An excerpt: By any traditional definition of the word, she wasn’t actually hungry. She didn’t need more fuel to power her through an [...]

Continue Reading

The Means are Not the Ends

The thoughts behind this post have been inspired by reading the comments and reactions to Damien Mulley‘s blog post about the Pat the Baker Bebo campaign. Most of the intial reaction to Damien’s post seems to all be based on a logical flaw, (and one that I notice frequently in arguments), that when a certain [...]

Continue Reading

The Coolest Thing On Youtube

This is possibly one of the coolest things I’ve seen on youtube and one of the best examples of online advertising that I’ve come accross in a long time (and not just because I’m a big Nintendo fan!) http://www.youtube.com/experiencewii Tweet

Continue Reading