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Tag: Behavioural Economics

My Two Wallets

Posted on March 30, 2010April 29, 2011 by Peter Tanham

In my professional life I often spend time thinking about how much people value a product or service in an effort to estimate the prices they might be willing to pay. One of the biggest mistakes I always make in these evaluations is that I put too much emphasis on money. Lately I’ve been seeing…

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