Peter Tanham

The IBM Social Media channel on YouTube has been posted several videos to promote aSmarterPlanet.com, all with the common theme of using data, computing and analytics to make our world run smarter. It’s nerd-tastic! Once you look past the unnecessary (and unfunny) humour that they include in these videos, this really is a nice little [...]

In the coming weeks Facebook will be launching a new “Dashboard” screen for their Applications. At first glance it has many similarities to the iTunes app store, but looking a bit deeper there also seems to be quite a few lessons that Apple could learn from Facebook’s plans: The Dashboard As you can see from [...]

Advertising is buying customers. Advertising is spending money to talk at strangers. 9 times out of 10 it should be your last resort. Try this – If your business has a marketing budget to spend ask yourself two questions: 1. What do I want to achieve by spending this money? Earning more revenue? Keeping customers? [...]

Here’s some recent headlines from a few technology and marketing websites. Both are about different stories, but the headlines all effectively say the same thing. Online video more popular than blogging and social networking Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010? A lot of stories like this [...]

I’m a big fan of the VlogBrothers, two brothers who make daily youtube videos addressed to each other (but also to a wider audience). In today’s video one of the brothers, Hank, attempts to give the other brother – and the rest of the viewers – a quick overview of “Ecosystem Services“. To quote Hank [...]