Archive | Marketing
Wants, Needs and the Spectrum of Desire
I enjoy reading Seth Godin’s blog. He often has really clever insights and ideas about marketing and business, and his books are very good too.
Recently he wrote a post entitled Hungry. An excerpt:
By any traditional definition of the word, she wasn’t actually hungry. She didn’t need more fuel to power her through an afternoon of [...]
The Means are Not the Ends
The thoughts behind this post have been inspired by reading the comments and reactions to Damien Mulley’s blog post about the Pat the Baker Bebo campaign. Most of the intial reaction to Damien’s post seems to all be based on a logical flaw, (and one that I notice frequently in arguments), that when a certain [...]
Ads That Make You Look Twice
Hongkiat.com has a very good post of 70 creative advertisements that makes you look twice. If you’re into advertising and marketing you should check them out. Here are five of my favourite:
A funeral home:
