Peter Tanham

Gerard O’Neill recently pointed us to the ‘reading level’ feature in Google’s advanced search. You can now use Google’s Advanced Search option to determine whether the content of a given blog or site has a reading level that is basic, intermediate or advanced. In the Reading Level menu select ‘annotate results with reading level’ and [...]

In my professional life I often spend time thinking about how much people value a product or service in an effort to estimate the prices they might be willing to pay. One of the biggest mistakes I always make in these evaluations is that I put too much emphasis on money. Lately I’ve been seeing [...]

Advertising is buying customers. Advertising is spending money to talk at strangers. 9 times out of 10 it should be your last resort. Try this – If your business has a marketing budget to spend ask yourself two questions: 1. What do I want to achieve by spending this money? Earning more revenue? Keeping customers? [...]

Here’s some recent headlines from a few technology and marketing websites. Both are about different stories, but the headlines all effectively say the same thing. Online video more popular than blogging and social networking Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010? A lot of stories like this [...]

This is an idea I touched on in a previous post called signs. The post was about a nice short film, which centred around a guy and a girl falling for each other through a series of short messages (it’s well worth the watch). I suggested that this kind of short film could have been [...]